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§ Field Manual · Run Your First Loop

Run your first Loop in one day.

A practical guide to launching evidence-based venture challenges with small groups, simple tools and rapid learning cycles.

§ 01 - Choose your format

Four operational intensities.

Pick the smallest format that produces a real signal.

4hSetup: very low

4h Loop

Participants

8 - 30 participants

Facilitators

1 facilitator

Outputs

One canvas. One signal. One decision.

1 daySetup: low

Buildathlon van 8u

Participants

12 - 40 participants

Facilitators

1 - 2 facilitators

Outputs

Problem signal, RAT design, first euro attempt.

5 daysSetup: medium

5-Day Challenge

Participants

20 - 60 participants

Facilitators

2 - 4 facilitators · mentors

Outputs

Full loop. Live tests. Decision memo per team.

12wSetup: high

12-Week Program

Participants

20 - 50 builders

Facilitators

Operator + mentor pool

Outputs

Multiple loops. Build Passport. Founder verdict.

§ 02 - Required materials

What you actually need.

No platform. No login. No onboarding call.

  • M.01Printed or digital canvases (Problem, RAT, First Euro)
  • M.02Visible timers - one per team
  • M.03Interview templates and verbatim sheets
  • M.04Access to general AI tools (chat, image, transcription)
  • M.05Breakout spaces - even small corners count
  • M.06An evidence board - wall, table, or shared doc
§ 03 - Facilitator principles

Facilitators guide evidence. They do not give answers.

Four mentor postures. One discipline: protect the loop, not the idea.

R.01

The Operator

Holds the rhythm. Enforces timeboxes. Defends the protocol from drift.

R.02

The Capital

Asks the venture-grade questions. Pushes on viability without picking winners.

R.03

The Conscience

Protects participants. Watches for ethical drift, exhaustion, exclusion.

R.04

The Field

Brings real-world context. Sources users. Connects teams to reality.

Facilitators never validate ideas. They validate evidence.

§ 04 - The Loop flow

Signal → Frame → Build → Test → Learn → Decide.

Indicative timing for a Buildathlon van 8u. Compress for 4h, expand for 5d / 12w.

  1. S1 · Signal60 min

    Talk to users. Capture verbatims. Detect real pain.

    01 / 06
  2. S2 · Frame45 min

    Sharpen the problem. Pick one user, one moment, one job.

    02 / 06
  3. S3 · Build60 min

    Ship the smallest evidence-bearing artefact. AI-native.

    03 / 06
  4. S4 · Test75 min

    Confront the artefact with reality. Real users. Real money.

    04 / 06
  5. S5 · Learn30 min

    Convert outcome into a decision-grade insight.

    05 / 06
  6. S6 · Decide30 min

    Persevere, pivot, or stop - with evidence.

    06 / 06
§ Canvas system · Printable

Three canvases. One operational discipline.

Run them in order. Print them. Stick them on a wall. Evidence first, ideas second.

C.01 · Problem Signal Canvas

Observe pain before building solutions.

Start with reality, not ideas.

  • Observed problem01

    What did you see, hear, or measure - not what you assume.

  • Affected users02

    Who lives this problem. Be specific. Avoid 'everyone'.

  • Frequency03

    How often does it occur. Daily, weekly, edge case.

  • Emotional intensity04

    Hair-on-fire, annoying, tolerable. Quote the user.

  • Existing workaround05

    What people do today to cope. Tools, hacks, silence.

  • Evidence source06

    Interview, observation, dataset, ticket. Cite it.

  • Contradictions07

    What did NOT match the assumed narrative.

  • Signal confidence08

    Low / Medium / High. With one sentence of justification.

C.02 · RAT Canvas

Identify and test the most dangerous assumption first.

Test the assumption that can kill the venture.

  • Key assumption01

    The single belief that, if false, makes the venture collapse.

  • Why it matters02

    Consequence of being wrong. Be honest about kill-risk.

  • Test design03

    Smallest experiment that produces a real signal. No demo theatre.

  • Expected signal04

    What would 'true' look like. What would 'false' look like.

  • Success threshold05

    Numeric or behavioural bar. Defined BEFORE running the test.

  • Actual outcome06

    Raw result. Verbatims, numbers, screenshots.

  • Decision07

    Persevere · Pivot · Stop. With one sentence of reasoning.

C.03 · First Euro Canvas

Design the fastest path to real economic validation.

The first euro changes the conversation.

  • Customer profile01

    Specific person who could pay this week. Name them.

  • Value trigger02

    The moment the customer feels the pain sharply.

  • Acquisition channel03

    Where you will physically reach them. Not 'social media'.

  • Offer04

    What exactly is being sold. One sentence.

  • Pricing05

    Number, currency, structure. Even if symbolic.

  • Payment mechanism06

    Stripe link, invoice, cash. Operational, not theoretical.

  • Proof collected07

    Receipt, screenshot, signed quote. Evidence of money moving.

  • Next loop08

    What this first euro tells you to test next.

§ 05 - Common failure modes

What kills a Loop.

Six anti-patterns to call out the moment you see them.

  • ⚠ FAIL.01

    Building too early - skipping signal and frame.

  • ⚠ FAIL.02

    Fake validation - 'my mom said it's a great idea'.

  • ⚠ FAIL.03

    Endless brainstorming with no field contact.

  • ⚠ FAIL.04

    Pitch obsession - polishing decks instead of evidence.

  • ⚠ FAIL.05

    Avoiding uncomfortable evidence that contradicts the thesis.

  • ⚠ FAIL.06

    Testing only with friends, classmates, or insiders.

§ 06 - Launch

Launch your first founder emergence loop.

Download the kit. Pick a format. Run a Loop this month.